Ep.39 – Tinder UX review – Dizajn Priča

August 17, 2022

A short UX review of the Tinder dating app

“The most important thing you can do as an application is to be there when the user needs you. If you have one good experience out of 15 poor ones, it doesn’t matter. The only thing that matters is that you have one good experience—and that will bring you back over and over.”

– https://www.springboard.com/blog/design/product-design-apps-dating-tinder/

Variable ratio reinforcement schedule: https://www.psychologytoday.com/us/blog/brain-wise/201311/use-unpredictable-rewards-keep-behavior-going


– Basics about Tinder – History of dating apps, what is it, when was it created, what it is for (really) 
– Onboarding
– Matching system – THE algorithm
– Gamification – variable ratio reinforcement schedules
– Messages UX

Author and Host: Ivona Petrović

Design of the intro and animation: Bojović Sara, Kokosh Studio

Branding design: Olga Vajagić

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